Lydia E. Pinkham (1819-1883)

Lydia Estes Pinkham was famous for her proprietary medicine. She grew up in a circle of antislavery leaders and she participated in many reform movements. Pinkham married in 1843 and when her husband lost his money she decided to sell a home remedy to treat female complaints. Pinkham mixed vegetable roots with 19% alcohol. In 1876 she registered the label and trademark, with her soon-to-be-famous face on the label. The product did well in the 1880s thanks to Pinkham's innovative advertising copy and strategies. Although she died in 1883, her product reached its peak in 1925. The words underneath read "Yours for Health. Lydia E. Pinkham."

1875 circa 15 years
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Carte de Visite
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